

Miho is a nail artist whose clients include top celebrities from Japan and abroad.
While based and working in the United States, she realized she wanted to bring American wellness care to Japan.
LaShade was born from this desire.
The New Standard in Nail Wellness
Living better, starting with your fingertips
Pursuing cuteness without holding back
By overcoming the various issues facing the nail industry, we aim to create a world where everyone can enjoy nail art more beautifully and healthily.
~A new "revolution" in the nail industry~
CHECK Forbes JAPAN >
MISSION
Nail art related
Achieving "Wellness" for all people.
That is LaShade's mission.
01.
Aiming to achieve both health and beauty,
We propose a new generation of nails
Surprisingly little-known health risks are caused by chemicals contained in nail polish. Also known as "nail allergy," it is said to be difficult to cure once it develops, and many people are forced to give up on nail art for this reason.
We remove as many ingredients as possible that are thought to cause allergies, and we develop and provide nail polish that is hypoallergenic and can be used by as many people as possible, with the health of the nails and the body as our top priority.
02.
We will support the advancement of the status of nail technicians and create a bright and sustainable world.
As Japan's nail industry has developed, the speed, techniques, and prices have diversified, and as a result, we hear complaints such as, "The work is hard and physically demanding, but the pay is low compared to the work."
Learn solid skills and acquire independent performance and efficiency.
By using the curriculum and products provided by LaShade, you will gain the confidence to continue working as a nail artist and will be supported in your independence.
Actual proof
We verify and obtain evidence using Titanium Laboratories' state-of-the-art electron microscope.



HOW

100% natural ingredients
Just one drop of serum will instantly remove the makeup in as little as 5 minutes. Easily remove and care makeup at home.

SLIDE cure
Slide Cure
This original, 100% natural beauty serum minimizes damage to nails when removing gel polish, and replenishes essential ingredients while removing it.
Formulated with eight 100% natural oils, it gently moisturizes and protects nails and skin. It includes carefully selected oils with exceptional beauty benefits, including macadamia oil, which is easily absorbed by the skin, sesame oil, which has high moisturizing powers, rare prickly pear oil, and jojoba oil, which locks in moisture.
Furthermore, the oil used is first-pressed and slowly extracted at low temperatures to avoid destroying the natural ingredients, making it a gentle formula that can be used not only around the nails but also on the backs of hands and children's cheeks.
[No fragrances or mineral oils]



1. Macadamia oil: Its fatty acid composition is similar to that of human sebum, making it highly permeable, and it is said to blend well with the skin and have a softening effect.
2. Sesame seed oil (sesame oil) boasts high moisturizing properties
3. Jojoba oil = Helps prevent moisture from evaporating from the skin
4. Prickly Pear Oil (Opuntia ficus-indica seed oil) Rich in vitamin E, it is known as the "mysterious oil" due to its scarce harvest and the abundance of beauty ingredients it contains.
5. Sandalwood oil (sandalwood scent)
6. Nutmeg oil = Anti-inflammatory, analgesic, antibacterial, and antioxidant properties
7. Orange peel oil (relaxing effect)
8. Mandarin orange peel oil (relaxing effect)
*Only nails made with LaShade products can be removed with the beauty serum (SLIDE CURE).
*If you wish to remove your nails yourself at home, please consult with your nail artist first.

LaShade Brand Director
Miho Okawara
2005
Worked at a large nail salon in Tokyo. Became brand PR manager.
2012
Moved to the US to be responsible for launching the first overseas nail salon
2014
Became independent and started MiHONAi LS.
Lady Gaga, Beyoncé, Jay Z, etc.
For over 10 years, we have been serving the world's top celebrities.
Currently active as a dedicated nail artist
2024
MiHONAiLS Academy (MNA) started
2025
LaShade Founded


"I hope to increase the number of happy nail artists.
So that the status and value of nail technicians themselves can be raised."
To realize this idea,
By reconsidering the fundamental service approach of nail technicians,
We have established a high status for nail technicians.
"Customer first" is a common theme in Japan. While focusing on this,
We put both the customer and the nail artist first.
Re-examining my current salon work and customer service
I believe this will lead to an improvement in the status of nail technicians.



What LaShade values is
"To provide beautiful, healthy nails that inspire."
Let's change the future of nails together
We are looking for passionate colleagues
・Salon customer service and treatment
・On-site treatment (events, special cases, etc.)
・Nail tip production
・LaShade educator work (depending on desire and aptitude) etc.











